“Entertainment” as an art phenomenon in the context of Renaissance discourse

The purpose of the article consists exploring carnival as a form “Entertainment” in Renaissance discourse. research methodology application analytical method - to determine theoretical and methodological foundations study phenomenon "Entertainment" discourse Renaissance; formalization formulate concept within subject field art; we use historical cultural for studying «Entertainment» individualization collective experience on example context scientific novelty work is that first time essence culture. Conclusions. Since late Middle Ages, has become prominent culture laughter, offering an antithesis religious attitudes monopolized art. Carnival, Renaissance, contributes identification laughter elements helps significance aspects socio-cultural processes society whole. body image, main image carnival, creates tendency organizing "mass laughter", is, category actively used our KVN format, which all-encompassing modern society. from point view cognitive perspectives anthropological research, outlines features mentality person. «Entertainment», created conditions experience, was reflected «another reality» at certain times every year. Carnival formulated concentrated universalistic formula life process. A street style speech imagery formed, became «implementation» opposition official Renaissance.